Wal-Mart again wants to run all over the smaller business owner and want to own the “Smiley”. Millions of people have been using this symbol for many many years. People use it in their email. It was on a Postage Stamp. Common Dreams has an interesting article on the David and Goliath contest between Frenchman Franklin Loufrani who has been living on the smiley since the 70’s. SmileyWorld is located in London – is the website for his products. Mr Loufrani collects royalties on these in 80 countries. The article also stated he tried to apply for the US trademark in 1997 but was opposed by Wal-Mart. This fight has been going on ever since.